
So a couple weeks ago I go to current.com to check out my favorite show, The Rotten Tomatoes Show. I wrote an entry awhile back, explaining the show and how I was making a small living off of it. Because of the past few weeks of craziness, I hadn’t been watching TV, movies to review, anything. Eventually I returned, expecting things to be business as usual.
Then I find out the structure of the show had changed! They no longer accepted movie reviews from viewers. Instead, they have professionals appearing on the show (in front of an ugly and distracting background btw) giving reviews.
The viewers were up in arms! Besides the fact that many of us are now deprived of a potential $100 each week, we felt like we lost one of the unique things about the show: a show by viewers, for viewers. Current TV itself is all about viewer-supplied content. Rotten Tomatoes now only allows a minute to minute and a half videos for their segments.
I’ll probably still watch the show when I can. But I definitely feel like it has lost some of its original spark that made it a sort of cult show. If you check out some of the viewer comments, they, like myself, hope the format of the show returns back to normal. Trust me, it’ll be good for everyone. Even if you don’t pay us anymore.
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http://tv.gawker.com/5536415/the-rotten-tomatoes-show-goes-from-fresh-to-well-you-know
Last Thursday, Current TV‘s movie review program The Rotten Tomatoes Show decided to go all New Coke on its viewers and change its formula.
What had previously been a clever mash-up of user-generated reviews of week-old box office releases was transformed into a cookie-cutter professional-critic soapbox of upcoming releases. User-generated content was trimmed to a one-minute Question of the Day determining the “Worst Comic Book Movie.”
Viewers called out the show’s bait-and-switch in the comments, leaving a whopping 76 comments compared to the five-ish comments the show typically scores. Reactions ranged from “can you guys bring the old show back?” to “was that a boom mic or a gun to Brett’s head”?
Whoever green-lighted the “upgrade” seriously overlooked Current TV & Rotten Tomatoes‘ demographics. Current TV, for the unfamiliar, is sort of like how New Yorkers would do television if New Yorkers weren’t literate enough for print. It’s self-aware, a little sarcastic, and most of all, it’s young.
The “glorious polyamorous marriage of critique” every week was exactly the innovative, Web 2.0-y feature that caused young viewers like yours truly to add Rotten Tomatoes to their Thursday night line-up. While some of the user-generated content had been clips of professional critics or comedians in front of their Macbooks, a great portion of reviewers were just people at home, talking about their latest trip to the movies.
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